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Get ready, toy fans! The annual Joelanta toy convention is just three weeks away, and Mountain Town Toys is packing up the rocket ship and heading to Duluth, Georgia! We’re incredibly excited to be part of this massive celebration of all things plastic and fantastic, and we can’t wait to see you there.

This is one of our favorite events of the year, and it’s the perfect place to connect with fellow collectors, discover hidden gems, and celebrate the joy of play. Here’s everything you need to know.

What is Joelanta?

Joelanta is an annual toy convention in Georgia featuring vendors from across the country. It’s a paradise for anyone who loves vintage and new action figures, toys, collectibles, dolls, independent toy companies, and pop culture art. You’ll find industry guests, toy photographers, artists, and an incredible community of enthusiasts. It’s a weekend dedicated to the toys we love!

When & Where

• Dates: September 26, 27, & 28, 2025
• Location: Gas South Convention Center
• Address: 6400 Sugarloaf Pkwy, Duluth, GA 30097

Get Your Tickets Now!

Joelanta offers several ticket options to fit every fan’s needs, from single-day passes to full VIP experiences complete with Limited Edition toys. Buying your tickets online in advance saves you money and guarantees you get the access you want, especially for the popular VIP packages that include early shopping and after-hours events!

👉 CLICK HERE TO PURCHASE JOELANTA TICKETS

A quick tip from us: If you’re a serious shopper looking for that one grail item, consider the 3-Day VIP Regular Ticket for $40. It gets you early access to the show floor all three days and access to the after-hours events at the Holiday Inn, which are a ton of fun for networking and hanging out in a more relaxed setting.

Why should I drive to Duluth?

• See (and Buy!) Our Newest Creations Live & In-Person!
  We’ve been busy in the workshop! This will be your first chance to get your hands on our latest custom action figures fresh from our Ellijay Workshop. We’ll have a full selection of our hand-painted, unique figures based on public domain heroes and sky pirates. It’s a perfect opportunity to see the detail and love we put into every piece.
• Discover a Curated Selection of Vintage Treasure
  As always, we’re bringing a carefully selected haul of vintage goodness from our scouting trips across six states. Whether you’re into 50s space stuff, GI Joe, Ninja Turtles, Filmation characters, or just something weird and wonderful, we’ll have something unique for your collection.
• Talk Toys with Us!
  Joelanta is about community. Andrew and his dad (the heart and soul of MTT) will both be at the booth. We want to hear your ideas, your dream projects, and your toy stories. Thinking about a custom toy? This is a great time to chat with us about our Custom Creation services and how we can help bring your idea to life.

Let’s Make It a Weekend!

Joelanta is more than just a shopping trip; it’s an experience. It’s a chance to geek out over the toys of your past and discover the innovators shaping the toys of the future (that’s us!).

We are so proud to be a part of this incredible event and this community. Mark your calendars, grab your tickets, and come find us at the Mountain Town Toys booth.

Let’s make something amazing together.

See you in three weeks!

– Andrew & Dad (Mountain Town Toys)

We’re back from the Designer Toy Art Fest in Philly, tired but thrilled with how many of you met our rogue’s gallery in person. Now, for those who couldn’t make it:

Shipping Updates

• “The Sky Pirates Crew” 3-packs (Leyla, Bart, and Jacques) are shipping now! Orders placed this week will go out within 48 hours.
• Individual figures will be available for purchase starting this Monday (perfect if you only need your favorite troublemaker).

What’s in the package?

Each 3.75″ figure:

• Made from PAL (PVC-free vinyl alternative)
• Hand-painted in our Georgia workshop
• Articulated at 5 points for dynamic posing
• Comes with a grappling hook, a sticker, and a few other fun bits and baubles.

While Supplies Last

We’ve got limited stock after the show—snag the 3-pack deal before it’s gone, or mark your calendars for Monday’s single-figure drop.

Thank you to everyone who stopped by our booth in Philly. Your energy made the exhaustion worth it!

August 9-10, 2025 • Philadelphia, PA
📍 Location: The Armory in Philadelphia PA, Presented by Assembly Required at the Designer Toy Art Festival (Learn more here)

We’re packing up the airship and heading to Philadelphia for the Designer Toy Art Festival, and we’re bringing a treasure trove of handcrafted toys, comics, and pulp-inspired goodness. If you love retro action figures, weird little monsters, and dime novels that feel smuggled out of 1915, come find us—we’ll be the booth with the sky pirates.

Here’s What We’re Bringing:

⚡ ACTION FIGURES & TOYS

• SPACEHAWK – Basil Wolverton’s grim-faced cosmic hero, now in 3.75″ retro glory (Meet Spacehawk)
• THE SKY PIRATES CREW – Our ragtag outlaws, including:
  • Jacques – The French-Canadian rogue with a grappling hook and attitude (Meet Jacques)
  • Bart – The grease-stained mechanic who keeps the ship running
  • Leyla – The sharpshooter with a grudge against empires
  • (See the full crew here)
• MONSTROUS MINIS – Our squishy, creepy keshi-style monsters in HDPE, PAL, and rubber (Grab a 2-pack)

📚 COMICS & STORY PAPERS

• MOUNTAIN TOWN COMICS #1-4 – Our line of reprints and new tales, including Spacehawk and Microface (Browse the comics)
• THE MYSTERIOUS AIR PIRATES #1 – Our brand-new dime novel, inspired by the 1915 film Filibus and packed with skybound rebellion (Read the first issue)

WHY YOU SHOULD COME SEE US

• Early access to toys & comics before they hit the online store
• Chat about pulp history, DIY toy-making, and why the past was weirder than you think
• Snag festival-exclusive deals (because we’re feeling generous)

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See you in Philly, pirates!
📍 Find us at Assembly Required (ToyArtFest.com)
⏰ August 9-10, 2025

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Wanna get all our Fun Size Hero action figures?

Or need a few more figures to complete your collection of Mego or Super7 toys?

We have some great news for you! Order $100 or more from Mountain Town Toys and receive FREE SHIPPING on your order.

Any set of 7 of our Fun Size Heroes would be enough to get you there, or 18 sets of our new Keshi-style mini figures.

Be sure to select the free shipping option at checkout.

I’m Andrew, I make websites and run digital infrastructure, and I spend a lot of my time researching and preserving old media. Mountain Town toys is my father and I. There are a lot of things that dad and I don’t see eye to eye on, but the thing that has always brought us together is toys. We started Mountain Town Toys as a way for us to bring to life toys that we always wanted to see.

When I was 8 years old, I wanted to be an astronaut. If I couldn’t be an astronaut, I wanted to design spaceships, and if I couldn’t do that, I wanted to design toys. It turned out that I’m a little tall for a spaceship, and aerospace engineering is a lot more math than I want to do, but I never gave up on designing toys.

As a kid, dad and I spent many hours ripping apart toys and fitting them back together in to new designs. As I grew up, the itch never really went away. So here we are, all these years later, making toys (and comics, and t-shirts, and posters!)

What Kind of toys do you make?

We make lots of toys! Right now, my primary focus is on new, custom Mego Scale (8″) figures. We mold, cast, and paint heads. We design, print, and sew clothes. We also manufacture Marx playset/army men style plastic figures, and custom 12″ 1/6th scale action figures.

We’re always exploring new designs and methods of manufacturing. In the near future, we hope to start producing other kinds of toys (and we take requests!)

What about vintage stuff?

Yep! We scour vintage stores, personal collections, and flea markets across 6 states to keep an ever rotating, constantly expanding collection of unique and interesting vintage toys. I focus on 50s space stuff, ninja turtles, and Filmation properties. Dad always has his eye on GI Joe, and other 12″ action figures.

Retail?

Soon! We are exploring options for brink and mortar sales. Sign up for our mailing list to be the first to know.

Toylanta 2020 has been cancelled as per the Toylanta facebook page. I can’t say I’m surprised, but I sure am disappointed. I was really looking forward to sharing all of the big things we’ve been working on with all of y’all.

Don’t despair, though. Wheels are already in motion to get us in to a retail space in the near future, and we’ll still be releasing at least one limited run action figure each month for the rest of the year, starting in April. If you want to be the first to know about our retail space our our limited run figures, sign up for our newsletter!

Until next time, keep playing with dolls (it’s safer than going outside.)