Get ready, toy fans! The annual Joelanta toy convention is just three weeks away, and Mountain Town Toys is packing up the rocket ship and heading to Duluth, Georgia! We’re incredibly excited to be part of this massive celebration of all things plastic and fantastic, and we can’t wait to see you there.
This is one of our favorite events of the year, and it’s the perfect place to connect with fellow collectors, discover hidden gems, and celebrate the joy of play. Here’s everything you need to know.
What is Joelanta?
Joelanta is an annual toy convention in Georgia featuring vendors from across the country. It’s a paradise for anyone who loves vintage and new action figures, toys, collectibles, dolls, independent toy companies, and pop culture art. You’ll find industry guests, toy photographers, artists, and an incredible community of enthusiasts. It’s a weekend dedicated to the toys we love!
When & Where
- Dates: September 26, 27, & 28, 2025
- Location: Gas South Convention Center
- Address: 6400 Sugarloaf Pkwy, Duluth, GA 30097
Get Your Tickets Now!
Joelanta offers several ticket options to fit every fan’s needs, from single-day passes to full VIP experiences complete with Limited Edition toys. Buying your tickets online in advance saves you money and guarantees you get the access you want, especially for the popular VIP packages that include early shopping and after-hours events!
👉 CLICK HERE TO PURCHASE JOELANTA TICKETS
A quick tip from us: If you’re a serious shopper looking for that one grail item, consider the 3-Day VIP Regular Ticket for $40. It gets you early access to the show floor all three days and access to the after-hours events at the Holiday Inn, which are a ton of fun for networking and hanging out in a more relaxed setting.
Why should I drive to Duluth?
- See (and Buy!) Our Newest Creations Live & In-Person!
We’ve been busy in the workshop! This will be your first chance to get your hands on our latest custom action figures fresh from our Ellijay Workshop. We’ll have a full selection of our hand-painted, unique figures based on public domain heroes and sky pirates. It’s a perfect opportunity to see the detail and love we put into every piece. - Discover a Curated Selection of Vintage Treasure
As always, we’re bringing a carefully selected haul of vintage goodness from our scouting trips across six states. Whether you’re into 50s space stuff, GI Joe, Ninja Turtles, Filmation characters, or just something weird and wonderful, we’ll have something unique for your collection. - Talk Toys with Us!
Joelanta is about community. Andrew and his dad (the heart and soul of MTT) will both be at the booth. We want to hear your ideas, your dream projects, and your toy stories. Thinking about a custom toy? This is a great time to chat with us about our Custom Creation services and how we can help bring your idea to life.
Let’s Make It a Weekend!
Joelanta is more than just a shopping trip; it’s an experience. It’s a chance to geek out over the toys of your past and discover the innovators shaping the toys of the future (that’s us!).
We are so proud to be a part of this incredible event and this community. Mark your calendars, grab your tickets, and come find us at the Mountain Town Toys booth.
Let’s make something amazing together.
See you in three weeks!
– Andrew & Dad (Mountain Town Toys)